TY  - BOOK
AU  - Hedeya Ashraf 165411
TI  - Lapis cosmetics // GP // Dr. Nagwa Eladawy // Dr. Dina Gamal Abboud // Dr. Hisham Nagy ( 2018 - 2019 ) 
PY  - 2019///
CY  - Giza
PB  - MSA
KW  - Design
KW  - Graphics
N1  - Graphics
N2  - The concept developed with the brand soul is that women are precious, in order transfer precious into visual elements, gems and gold are
considered keywords that became the main inspiration behind the name of the brand
lapis a dark blue gemstone.
The logo is drawn as a gemstone with curved edges to be timeless and edgy and to
present luxury with a modern tone and the l is wrapped around it with a delicate curve
which is balanced with the curved logo.
The campaign is created with the feel of floral and natural vibe to transfer the message
of youth and natural beauty. the poster is created with the feel of nature to send a
message about the importance of natural beauty that lapis has to offer
UR  - https://drive.google.com/file/d/1HP4Gm9y3EWr0IZpTaiJZHNMPRRgvOVUT/view
ER  -