Weinreich, Nedra Kline.
Hands-on social marketing : a step-by-step guide /
Nedra Kline Weinreich.
- 1st ed.
- Thousand Oaks, Calif. : Sage Publications, c1999.
- x, 262 p. ; 29 cm.
Includes bibliographical references (p. 223-240) and index.
0761908668 0761908676
99006007
Social marketing.
HF5414 / .W44 1999
658.8