Brace, Ian, <br/><br/>
Questionnaire design :  how to plan, structure and write survey material for effective market research / 
Ian Brace. 
 - 2nd ed. 
 - London ;  Philadelphia :  Kogan Page,  2008. 
 - 305 p. :  ill. ;  24 cm. 
 - Market research in practice series .
 - Market research in practice series. .
<br/><br/>Includes bibliographical references (p. [286]-293) and index. 
<br/><br/> Questionnaires are a vital tool of market research. They can draw accurate information from respondents, facilitate data processing and provide a standard against which comments and attitudes can be measured. This book explains how to plan, structure and write a questionnaire to achieve these aims. 
<br/><br/><label>ISBN: </label>9780749450281 (pbk.) 0749450282 (pbk.) 
<br/><br/><label>LCCN: </label>2008011509 
<br/><br/><label>Nat. Bib. No.: </label>GBA868361  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>014621154  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market surveys--Methodology.<br/>Questionnaires--Methodology.
<br/><br/><label>LC Class. No.: </label>HF5415.3  / .B683 2008 
<br/><br/><label>Dewey Class. No.: </label>658.83