Vivian, John. <br/><br/>
The media of mass communication / 
John Vivian. 
 - 10th ed., Á la carte ed. 
 - Boston :  Allyn & Bacon,  c2011. 
 - xxiv, 480 p. :  ill. (chiefly col.), col. map ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Mass media literacy -- Media technology -- Media economics -- Ink on paper -- Sound media -- Motion media -- New media landscape -- News -- Entertainment -- Public relations -- Advertising -- Mass audiences -- Mass media effects -- Media and democracy -- Mass media globalization -- Media law -- Ethics. 
<br/><br/><label>ISBN: </label>9780205798704 (looseleaf) 0205798705 (looseleaf) 
<br/><br/><label>LCCN: </label>2010502286 
<br/><br/><label>Nat. Bib. No.: </label>GBB059585  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>015549458  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.
<br/><br/><label>LC Class. No.: </label>P90  / .V53 2011b 
<br/><br/><label>Dewey Class. No.: </label>302.23