TY  - BOOK
AU  - Vivian,John
TI  - The media of mass communication
SN  - 9780205798704 (looseleaf)
AV  - P90 .V53 2011b
U1  - 302.23 22
PY  - 2011///
CY  - Boston
PB  - Allyn & Bacon
KW  - Mass media
N1  - Includes bibliographical references and index; Mass media literacy -- Media technology -- Media economics -- Ink on paper -- Sound media -- Motion media -- New media landscape -- News -- Entertainment -- Public relations -- Advertising -- Mass audiences -- Mass media effects -- Media and democracy -- Mass media globalization -- Media law -- Ethics
ER  -