McLuhan, Marshall, 1911-1980 The medium is the massage : an inventory of effects / Marshall McLuhan, Quentin Fiore ; produced by Jerome Agel. - 1st ed - Berkeley, CA : Gingko Press, 1996. - 159 p. : ill. ; 18 cm. ISBN: 9781584230700 1584230703 Subjects--Topical Terms: Mass media--History.Technology and civilization. Dewey Class. No.: 302