Kapferer, Jean-Noël. The new strategic brand management : creating and sustaining brand equity long term / Jean-Noël Kapferer. - 3rd ed. - London ; Sterling, VA. : Kogan Page, 2004. - xiv, 497 p. ; 25 cm. Includes bibliographical references (p. [471]-483) and index. ISBN: 0749442832 LCCN: 2004011734 Subjects--Topical Terms: Brand name products--Management. LC Class. No.: HD69.B7 / K37 2004 Dewey Class. No.: 658.8343