TY  - BOOK
AU  - Haines,Steven
TI  - The product manager's survival guide: everything you need to know to succeed as a product manager 
SN  - 9780071805469 (alk. paper)
AV  - HF5415.15 .H3355 2013
U1  - 658.5 23
PY  - 2013///]
CY  - New York
PB  - McGraw-Hill Education
KW  - Product management
KW  - New products
N1  - Includes bibliographical references and index; Getting your bearings -- Starting out -- Navigating the organization -- Learning the product's business -- Embracing your product -- The product's environmental domain -- Getting work done -- Influencing people and building teams -- Mastering the processes and templates -- Harnessing and analyzing data -- Moving forward -- Developing other professional attributes -- Planning your next steps
ER  -