Gummesson, Evert,  1936- <br/><br/>
Total relationship marketing :  from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships- of the new marketing paradigm / 
Evert Gummesson. 
 - 1st Ed. 
 - Boston, Mass :  Butterworth-Heinemann,  1999. 
 - xiii, 281 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>075064463X (pbk.) 
<br/><br/><label>LCCN: </label>99025381  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.55  / .G86 1999 
<br/><br/><label>Dewey Class. No.: </label>658.812