TY - BOOK AU - Brownie,Barbara TI - Transforming type: new directions in kinetic typography SN - 9780857857675 (hardback) AV - Z246 .B83 2015 U1 - 686.22 23 PY - 2015/// CY - London, New York PB - Bloomsbury KW - Graphic design (Typography) KW - Kinetic art KW - Credit titles (Motion pictures, television, etc.) KW - Logos (Symbols) KW - DESIGN / General KW - bisacsh KW - DESIGN / Graphic Arts / General N1 - Includes bibliographical references (pages 103-110) and index N2 - "Transforming Type examines kinetic, or moving type, in a range of fields including film, television, typographic animation, and motion graphics, with examples including film and television title sequences, television idents, advertising, interactive poetry and experimental animation. Barbara Brownie addresses different kinds of kineticism and the issues that arise when type transforms itself, challenging the boundaries between type and image. She explores the extent to which existing typography theory can be applied to kinetic media, and attempts to provide a new typology of kinetic typography, enabling readers to define and describe contemporary practice"-- ER -