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110929s2013 nyua 001 0 eng
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(OCoLC)756837066
(OCoLC)838722300
(OCoLC)857228881
(OCoLC)918990099
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N6324u 2013
Nickels, William G
Understanding business /
William G. Nickels, James M. McHugh, Susan M. McHugh
Introduction to business :
Bus. 245
10th ed
New York :
McGraw-Hill Irwin,
2012
xxii, 577, [180] pages :
color illustrations ;
29 cm
text
txt
rdacontent
unmediated
n
rdamedia
volume
nc
rdacarrier
Business trends: Cultivating a business in diverse, global environments -- Business ownership: Starting a small business -- Business management: Empowering employees to satisfy customers -- Management of human resources: Motivating employees to produce quality goods and services -- Marketing: Developing and implementing customer-oriented marketing plans -- Managing financial resources
From publisher: Understanding Business by Nickels, McHugh, and McHugh has been the number one textbook in the introduction to business market for several editions for three reasons: (1) The commitment and dedication of an author team that teaches this course and believes in the importance and power of this learning experience, (2) we listen to our customers, and (3) the quality of our supplements package. We consistently look to the experts -- full-time faculty members, adjunct instructors, and of course students -- to drive the decisions we make about the text itself and the ancillary package. Through focus groups, symposia, as well as extensive reviewing of both text and key ancillaries, we have heard the stories of more than 600 professors and their insights and experiences are evident on every page of the revision and in every supplement. As teachers of the course and users of their own materials, the author team is dedicated to the principles of excellence in business education. From providing the richest most current topical coverage to using dynamic pedagogy that puts students in touch with today's real business issues, to creating groundbreaking and market-defining ancillary items for professors and students alike, Understanding Business leads the way
Industrial management
Business
Business
Vocational guidance
McHugh, James M
McHugh, Susan M
ddc
BK