Kotler, Philip. Up and out of poverty : the social marketing solution / Philip Kotler and Nancy R. Lee. - 1st ed - Upper Saddle River, N.J. : FT Press, c2009. - xxv, 341 p. : ill. ; 24 cm. Includes bibliographical references and index. ISBN: 9780137141005 (hardback : alk. paper) 0137141009 (hardback : alk. paper) LCCN: 2008046582 Subjects--Topical Terms: Poverty.Poor.Poverty--Government policy.Poverty--Case studies.Poor--Case studies.Poverty--Government policy--Case studies. LC Class. No.: HC79.P6 / K68 2009 Dewey Class. No.: 362.5561