Marketing channel strategy /
Robert Palmatier, University of Washington's Foster School of Business ; Louis Stern, Northwestern University's Kellogg School of Management ; Adel El-Ansary, University of North Florida's Coggin College of Business.
- Eigth Edition.
- xxviii, 466 pages : illustrations ; 23 cm
Understanding channel strategies -- End-user analysis : segmenting and targeting -- Channel analysis : auditing marketing channels -- Make versus buy channel analysis -- Designing channel structures and strategies -- Retailing structures and strategies -- Wholesaling structures and strategies -- Franchising structures and strategies -- Cannel power -- Managing channel conflict -- Managing channel relationships.