TY - BOOK AU - Stern,Louis W. AU - Palmatier,Robert W. AU - Ansary,Adel I. TI - Marketing channel strategy SN - 9780133357080 (pbk. : alk. paper) AV - HF5415.129 .S75 2015 U1 - 658.8/7 23 PY - 2015///] CY - Boston PB - Pearson KW - Marketing channels N1 - Understanding channel strategies -- End-user analysis : segmenting and targeting -- Channel analysis : auditing marketing channels -- Make versus buy channel analysis -- Designing channel structures and strategies -- Retailing structures and strategies -- Wholesaling structures and strategies -- Franchising structures and strategies -- Cannel power -- Managing channel conflict -- Managing channel relationships ER -