NADA AMR  <br/><br/>
CONSUMER PERCEPRION OF VON RESTORFF (ISLOATION EFFECT ) AND ITS EFFECT ON BUYING BEHAVIOUR -PRODUCT SELECTION AND BRAND IMAGE /GP/ DR .HEBA ADEL - DR . RASHA  ALNAGAR 

 - MSA UNIVERSITY 6TH OF OCTOBER   2016 
 - 110 PAGES  
<br/><br/><label>Dewey Class. No.: </label>GP 270 MGT 2016 MKT