TY - BOOK AU - RANYA EL SAYED AHMED TI - IMPACT OF IN STORE MARKETING STORES ON CUSTOMERS IMPULSIVE PURCHASE DECISION AT GROCERY RETAIL STPOES IN EGYPT/GP/DR.ZEINAB ZAAZOU: A FIELD OF STUD Y ON IMPULSIVE BUYING BEHAVIOUR IN HYPER MARKETS IN EGYPT U1 - GP 245 CS 2015 PY - 2015/// CY - MSA UNIVERSITY -6 OF OCOTOBER ER -