TY - BOOK AU - Dina Hisham Al-Kareemy AU - Mohamed Emad AU - Karim Hisham TI - The Perception of customers towards comparative unethical Ads: (Applied on Detergent Products in Egypt) (Persil) // GP // Dr. Yasser Tawfik U1 - 005 PY - 2017/// PB - MSA ER -