A Study on the Key Factors Influencing International Franchisors in Egypt (Applied On Hype) (Coca-Cola Company as a role model) // GP // Dr. Zeinab Zaazou (2018 - 2019)
- Giza : MSA, 2018
- 119 P.
- MANAGEMENT DISTINGUISHED PROJECTS 2018 .
Management-Management Information Systems
Franchising is a mainstream and multifaceted business plan that catches a sizeable part of the business around the world.Nowadays globalized world, associations would like to reach out to have an overall closeness.Both franchising and internationalization are important subjects of study, in the existent writing little consideration has been given to these two points consolidated. The main purpose is identifying the factors influencing international franchising firms while entering a new market. A survey was conducted to investigate the relation between market entry, market expansion and characteristics of franchisors and franchising firms. The results of the survey and studies identifies different factors that influence international franchisors choices such as international business experience, cultural distance, risk spreading, and maturity of the franchising system, franchisor brand image, franchisee trust and tying agreement . Otherwise i
there are external factors that affect the international franchisor’s choice, such as Host-country-specific factors include country risks and location familiarity, Political, economic, social factors.