Kotler, Philip.
A framework for marketing management /
Philip Kotler, Kevin Lane Keller.
- 5th ed.
- Boston : Prentice Hall, c2012.
- xxiii, 332 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
9780132539302 (pbk. : alk. paper) 0132539306 (pbk. : alk. paper)
2010049476
Marketing--Management.
HF5415.13 / .K636 2012
658.8