Kotler, Philip. <br/><br/>
A framework for marketing management :  integrated with PharmaSim / 
Philip Kotler, Kevin Lane Keller ; in collaboration with Stu James. 
 - 4th ed. 
 - Upper Saddle River, N.J. :  Pearson Prentice Hall,  c2009. 
 - xxvi, 391 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references . 
<br/><br/><label>ISBN: </label>9780136083443 0136083447 
<br/><br/><label>LCCN: </label>2008028928 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .K636 2009 
<br/><br/><label>Dewey Class. No.: </label>658.8