TY  - BOOK
AU  - Kotler,Philip
AU  - Keller,Kevin Lane
AU  - James,Stuart W.
TI  - A framework for marketing management: integrated with PharmaSim 
SN  - 9780136083443
AV  - HF5415.13 .K636 2009
U1  - 658.8 22
PY  - 2009///
CY  - Upper Saddle River, N.J.
PB  - Pearson Prentice Hall
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references
UR  - http://www.loc.gov/catdir/toc/ecip0822/2008028928.html
ER  -