Wright, Ray, 1942- Business-to-business marketing : a step-by-step guide / B2B marketing Ray Wright. - 1st ed. - Harlow, Essex, England ; New York : Pearson Education, 2004. - xiv, 522 p. : ill. ; 25 cm. Includes bibliographical references and index. ISBN: 0273646478 LCCN: 2003048260 Subjects--Topical Terms: Industrial marketing. LC Class. No.: HF5415.1263 / .W75 2004 Dewey Class. No.: 658.804