Salzman, Marian L. <br/><br/>
Buzz :  harness the power of influence and create demand / 
Marian Salzman, Ira Matathia, Ann O'Reilly. 
 - Hoboken, N.J. :  J. Wiley,  c2003. 
 - x, 246 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0471273457 (alk. paper) 
<br/><br/><label>LCCN: </label>2002156137 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Marketing.<br/>Demand (Economic theory)
<br/><br/><label>LC Class. No.: </label>HF5823  / .S19 2003 
<br/><br/><label>Dewey Class. No.: </label>658.8  / S.M.B