Kaatz, Ronald B.
Cable advertiser's handbook /
Ronald B. Kaatz.
- 2nd ed.
- Lincolnwood, Ill., U.S.A. : Crain Books, c1985.
- xviii, 262 p. : ill. ; 26 cm.
Bibliography: p. 233-234.
0844231312 : $19.95
86119970
Cable television advertising--United States.
Cable television--United States.
HF6146.T42 / K32 1985
384.5556024659