Moffitt, Mary Anne,  1944- <br/><br/>
Campaign strategies and message design :  a practitioner's guide from start to finish / 
Mary Anne Moffitt. 
 - 1st ed 
 - Westport, Conn. :  Praeger,  1999. 
 - xi, 207 p. :  ill. ;  25  cm. 
<br/><br/><br/>Includes bibliographical references (p. [201]-203) and index. 
<br/><br/><label>ISBN: </label>0275964701 (pbk. : acidfree paper) 0275955923 (acidfree paper) 
<br/><br/><label>LCCN: </label>98033613  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Publicity.<br/>Mass media--Social aspects.<br/>Corporate image.
<br/><br/><label>LC Class. No.: </label>HM263  / .M54 1999 
<br/><br/><label>Dewey Class. No.: </label>659  / M.M.C