TY  - BOOK
AU  - Moffitt,Mary Anne
TI  - Campaign strategies and message design: a practitioner's guide from start to finish 
SN  - 0275964701 (pbk. : acidfree paper)
AV  - HM263 .M54 1999
U1  - 659 21
PY  - 1999///
CY  - Westport, Conn.
PB  - Praeger
KW  - Publicity
KW  - Mass media
KW  - Social aspects
KW  - Corporate image
ER  -