McDonald, William J., Ph. D.

Cases in strategic marketing management : an integrated approach / William J. McDonald. - Upper Saddle River, N.J. : Prentice Hall, c1998. - viii, 352 p. : ill. ; 24 cm.

Includes bibliographical references and index.

0023794240 (pbk.)

97041735


Marketing--Management--Case studies.
Marketing--Decision making--Case studies.
Marketing--Management--Computer programs.
Marketing--Decision making--Computer programs.

HF5415.13 / .M369195 1998

658.8 / M.W.C