McDonald, William J., Ph. D. Cases in strategic marketing management : an integrated approach / William J. McDonald. - Upper Saddle River, N.J. : Prentice Hall, c1998. - viii, 352 p. : ill. ; 24 cm. Includes bibliographical references and index. ISBN: 0023794240 (pbk.) LCCN: 97041735 Subjects--Topical Terms: Marketing--Management--Case studies.Marketing--Decision making--Case studies.Marketing--Management--Computer programs.Marketing--Decision making--Computer programs. LC Class. No.: HF5415.13 / .M369195 1998 Dewey Class. No.: 658.8 / M.W.C