01262cam a22003374a 4500
0
0
ddc
0
0
MSA
MSA
First floor - Management
2016-11-16
0
658.8 S.D.C 2000
2293-1
2016-11-16 00:00:00
2016-11-16
BK
1902
1902
11768137
20170219084219.0
990728s2000 ilua b 001 0 eng
99043187
0844225223
(DLC) 99043187
DLC
DLC
DLC
pcc
HF1416
.S35 2000
658.848
21
Schultz, Don E.
Communicating globally :
an integrated marketing approach /
Don E. Schultz, Philip J. Kitchen.
Lincolnwood, Chicago, Ill. :
NTC Business Books,
c2000.
280 p. :
ill. ;
24 cm.
Includes bibliographical references (p. 267-273) and index.
Export marketing.
Export marketing
Management.
Communication, International.
Export marketing
Case studies.
Kitchen, Philip J.
Publisher description
http://www.loc.gov/catdir/description/mh041/99043187.html
7
cbc
orignew
1
ocip
19
y-gencatlg
ddc
BK