TY - BOOK AU - Schultz,Don E. AU - Kitchen,Philip J. TI - Communicating globally: an integrated marketing approach SN - 0844225223 AV - HF1416 .S35 2000 U1 - 658.848 21 PY - 2000/// CY - Lincolnwood, Chicago, Ill. PB - NTC Business Books KW - Export marketing KW - Management KW - Communication, International KW - Case studies N1 - Includes bibliographical references (p. 267-273) and index UR - http://www.loc.gov/catdir/description/mh041/99043187.html ER -