TY  - BOOK
AU  - Severin,Werner J.
AU  - Tankard,James W
TI  - Communication theories: origins, methods, and uses in the mass media  
SN  - 0801333350
AV  - P90 .S4414 2001
U1  - 302.23 
PY  - 2001///
CY  - New York
PB  - Longman
KW  - Mass media
KW  - Communication
N1  - Includes bibliographical references and index
ER  -