Hawkins, Del I. Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh, Roger J. Best. - 10th ed. - Boston : McGraw-Hill/Irwin, c2007. - xxiv, 790 p. : col. ill. ; 27 cm. + 1 CD-ROM (4 3/4 in.) Includes bibliographical references and indexes. ISBN: 0073101370 (book : alk. paper) 0073261548 (book & CDROM) 9780073101378 LCCN: 2005054357 Subjects--Topical Terms: Consumer behavior--United States.Market surveys--United States.Consumer behavior--United States--Case studies. LC Class. No.: HF5415.33.U6 / H38 2007 Dewey Class. No.: 658.83420973