Consumer behavior : building marketing strategy /
Del I. Hawkins, Roger J. Best, Kenneth A. Coney
- 8th ed
- Boston : Irwin/McGraw Hill, c2001
- xxiv, 775 p. : ill. (some col.) ; 27 cm. + 1 computer disk (3 1/2 in.)
- The Irwin/McGraw-Hill series in marketing .
- Irwin/McGraw-Hill series in marketing .
Includes bibliographical references and indexes
System requirements: IBM PC or 100% compatible; Microsoft Windows 95 or higher; either Microsoft Excel for Windows version 5.0 or Microsoft Works for Windows version 2.0