Hawkins, Del I

Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney - 8th ed - Boston : Irwin/McGraw Hill, c2001 - xxiv, 775 p. : ill. (some col.) ; 27 cm. + 1 computer disk (3 1/2 in.) - The Irwin/McGraw-Hill series in marketing . - Irwin/McGraw-Hill series in marketing .

Includes bibliographical references and indexes


System requirements: IBM PC or 100% compatible; Microsoft Windows 95 or higher; either Microsoft Excel for Windows version 5.0 or Microsoft Works for Windows version 2.0

0072316020 0072411732 (disk) 0072416882 (book + disk)

00027293


Consumer behavior--United States
Market surveys--United States
Consumer behavior--United States--Case studies

HF5415.33.U6 / H38 2001 HF5415.33.U6 / H38 2001

658.83420973