TY  - BOOK
AU  - Hawkins,Del I
AU  - Best,Roger J
AU  - Coney,Kenneth A
TI  - Consumer behavior: building marketing strategy 
T2  - The Irwin/McGraw-Hill series in marketing
SN  - 0072316020
AV  - HF5415.33.U6 H38 2001
U1  - 658.83420973 21
PY  - 2001///
CY  - Boston
PB  - Irwin/McGraw Hill
KW  - Consumer behavior
KW  - United States
KW  - Market surveys
KW  - Case studies
N1  - Includes bibliographical references and indexes
ER  -