TY - BOOK AU - Solomon,Michael R. TI - Consumer behavior: buying, having, and being SN - 9780133450897 AV - HF5415.32 .S6 2015 U1 - 658.8342 23 PY - 2015///] CY - Boston PB - Pearson KW - Consumer behavior N1 - Includes bibliographical references and indexes; Buying, having, and being: an introduction to consumer behavior -- Decision making and consumver behavior -- Cultural influences on consumer decision making -- Consumer and social well-being -- Perception -- Learning and memory -- The self -- Attitudes and persuasion -- Group and situation effects on consumer behavior -- Consumer identity I: sex roles and subcultures -- Consumer identity II: social class and lifestyles -- Networked consumer behavior: word-of-mouth, social media and fashion ER -