Hawkins, Del I. <br/><br/>
Consumer behavior :  building marketing strategy / 
Del I. Hawkins, David L. Mothersbaugh. 
 - 12th ed. 
 - New York :  McGraw-Hill Irwin,  c2013. 
 - xxvii, 772 p. :  col. ill. ;  27 cm  1 CD-ROM (4 3/4 in.) 
<br/><br/>
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780073530048 (alk. paper) 0073530042 (alk. paper) 
<br/><br/><label>LCCN: </label>2011049525 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--United States.<br/>Market surveys--United States.<br/>Consumer behavior--United States--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.33.U6  / H38 2013 
<br/><br/><label>Dewey Class. No.: </label>658.83420973