TY  - BOOK
AU  - Peter,J.Paul
AU  - Olson,Jerry C.
TI  - Consumer behavior and marketing strategy
SN  - 0073529850 (alk. paper)
AV  - HF5415.3 .P468 2008
U1  - 658.834 22
PY  - 2008///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Consumer behavior
KW  - Marketing
N1  - Includes bibliographical references (pages 499-528) and indexes
UR  - http://www.loc.gov/catdir/enhancements/fy0702/2006032470-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0702/2006032470-t.html
ER  -