Arens, William F <br/><br/>
Contemporary advertising / 
William F. Arens, Michael F. Weigold, Christian Arens 
 - 12th ed 
 - Boston :  McGraw-Hill Irwin,  c2009 
 - xlii, 724 p. :  ill. (chiefly col.), maps ;  29 cm 
<br/><br/>Includes bibliographical references (p. 668-686) and indexes 
<br/><br/><label>ISBN: </label>9780073381077 (alk. paper) 0073381071 (alk. paper) 
<br/><br/><label>LCCN: </label>2008036086 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>LC Class. No.: </label>HF5821  / .B62 2009 
<br/><br/><label>Dewey Class. No.: </label>659.1