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First Floor - Mass communication
2016-11-16
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070.43 M.M.C 2003
3466
2016-11-16 00:00:00
2016-11-16
BK
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2249
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20161126000524.0
020424s2003 caua b 001 0 eng
2002105856
0534526608
(DLC) 2002105856
DLC
DLC
DLC
HF5825
.M38 2003
21
070.43
M.M.C
Meeske, Milan D.
Copywriting for the electronic media :
a practical guide / 4th edition.
Milan D. Meeske.
4th ed.
Belmont, CA :
Thomson/Wadsworth,
[c2003]
xiv, 306 p. :
ill. ;
28 cm.
Includes bibliographical references (p. [299]-300) and index.
Advertising copy.
Broadcast advertising.
Contributor biographical information
http://www.loc.gov/catdir/enhancements/fy1515/2002105856-b.html
Publisher description
http://www.loc.gov/catdir/enhancements/fy1515/2002105856-d.html
Table of contents only
http://www.loc.gov/catdir/enhancements/fy1515/2002105856-t.html
7
cbc
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