TY  - BOOK
AU  - Meeske,Milan D.
TI  - Copywriting for the electronic media: a practical guide / 4th edition
SN  - 0534526608
AV  - HF5825 .M38 2003
U1  - 070.43 21
PY  - 2003///]
CY  - Belmont, CA
PB  - Thomson/Wadsworth
KW  - Advertising copy
KW  - Broadcast advertising
N1  - Includes bibliographical references (p. [299]-300) and index
UR  - http://www.loc.gov/catdir/enhancements/fy1515/2002105856-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy1515/2002105856-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy1515/2002105856-t.html
ER  -