@book{2338, author = {Thompson, Arthur A., and Strickland, A. J.}, title = {Crafting and executing strategy :}, publisher = {McGraw-Hill/Irwin,}, year = {c2007.}, address = {Boston :}, edition = {15th ed.}, url = {http://www.loc.gov/catdir/toc/ecip0612/2006011852.html} }