De Chernatony, Leslie,  1953- <br/><br/>
Creating powerful brands 

 - Fourth edition /  Leslie de Chernatony, Malcolm McDonald and Elaine Wallace 
 - xxv, 483 pages :  illustrations ;  24 cm 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781856178495 (pbk.) 1856178498 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>Product management
<br/><br/><label>LC Class. No.: </label>HD69.B7  / D45 2011 
<br/><br/><label>Dewey Class. No.: </label>658.827