TY  - BOOK
AU  - De Chernatony,Leslie
AU  - McDonald,Malcolm
AU  - Wallace,Elaine
TI  - Creating powerful brands
SN  - 9781856178495 (pbk.)
AV  - HD69.B7 D45 2011
U1  - 658.827 22
PY  - 2011///
CY  - Amsterdam, Boston
PB  - Butterworth-Heinemann
KW  - Brand name products
KW  - Product management
N1  - Includes bibliographical references and index
ER  -