TY  - BOOK
AU  - Drewniany,Bonnie L.
AU  - Jewler,A.Jerome
TI  - Creative strategy in advertising
SN  - 1439082707 (pbk.)
AV  - HF5825 .J46 2011
U1  - 659.132 
PY  - 2011///
CY  - Boston, MA
PB  - Wadsworth
KW  - Advertising copy
KW  - Advertising layout and typography
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/enhancements/fy1105/2009943636-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy1105/2009943636-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy1105/2009943636-t.html
ER  -