Jewler, A. Jerome. <br/><br/>
Creative strategy in advertising / 
A. Jerome Jewler, Bonnie L. Drewniany. 
 - 8th ed. 
 - Belmont, CA :  Thomson/Wadsworth,  c2005. 
 - xvi, 336 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references (p. 322-326) and index. 
<br/><br/><label>ISBN: </label>053462510X (pbk.) 
<br/><br/><label>LCCN: </label>2003116833 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising copy.<br/>Advertising layout and typography.
<br/><br/><label>LC Class. No.: </label>HF5825  / .J46 2005 
<br/><br/><label>Dewey Class. No.: </label>659.132