Creative strategy in advertising /
Bonnie L. Drewniany, A. Jerome Jewler.
- 9th ed.
- Boston, MA, USA : Thomson/Wadsworth, c2008.
- 332 p. : ill. ; 26 cm.
Includes bibliographical references and index.
9780495095699 (pbk.) 0495095699 (pbk.)
2007922715
Advertising copy. Advertising layout and typography.