TY - BOOK AU - Aitchison,Jim TI - Cutting edge advertising: how to create the world's best print for brands in the 21st century SN - 9812445579 AV - HF5823 .A57 2004 U1 - 659.1 PY - 2008/// CY - Singapore, New York PB - Pearson Prentice Hall KW - Advertising KW - Handbooks, manuals, etc N1 - Includes bibliographical references (p. 394) and index ER -