TY - BOOK AU - Chiu,Susan AU - Tavella,Domingo TI - Data mining and market intelligence for optimal marketing returns SN - 9780750682343 (hbk.) AV - HF5415.2 .C485 2008 U1 - 658.83 22 PY - 2008/// CY - Amsterdam, Boston, London PB - Butterworth-Heinemann KW - Marketing research KW - Data mining N1 - Includes bibliographical references and index ER -