TY  - BOOK
AU  - Ayatullah Mohamed Riad Mohamed 160173
TI  - The Effect of Salespeople on the Consumer decision-making in Egypt // GP // Dr. Amr Sukkar // Dr. Nagwan Ezz (2018-2019)
U1  - 428 
PY  - 2019///
CY  - Giza
PB  - MSA
KW  - Language
KW  - salesmen effect
N2  - The Effect of Salespeople on the Consumer Decision-making in Egypt
Due to the vital importance of the behavior of consumers and their purchase decisions as
well as the impact of those on the profitability of any organization, the attention of everyone in
this field had been directed towards this topic. Good marketing depends on a comprehensive
knowledge and understanding of the behavior of consumers. The subject of consumer purchase
decision is of great concern because people in Egypt and everywhere make buying decisions
every day. Thus, several aspects in this area need to be studied in order for consumers to buy the
products that match their styles of living. Furthermore, other aspects need to be considered by
marketers, salespeople, organizations in order to understand how to compete with other brands as
well as which customers to target. This dissertation aims to investigate the important factors that
affect the consumers decision making as well identifying the role of the salespeople and their
great influence on the decision making of consumers in Egypt. The study is carried out
employing a quantitative method of data collection using an online survey on 120 of the
Egyptian consumers to study the several factors that affect their decision making as well as the
significant influence of the salesperson on their buying decision. The research design is based
upon a descriptive study between the effect of salespeople on the consumer decision making.
The findings prove that salespeople negatively affect the Egyptian consumers. According to the
conducted online survey on consumers, the researcher provided that the Human Resources
managers in Egypt who play the role of the selection in any company should focus their scopes
on hiring salespeople with the attributes of sincerity, honesty, not pressuring consumers, asking

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clarifying questions, presenting accurate information as well as approaching the consumers when
needed.

The Effect of Salespeople on the Consumer Decision-making
UR  - https://drive.google.com/file/d/1XkPj-gDdRqZH6MWItihIS5zbi1zhfCcg/view
ER  -