Braunstein, Marc.

Deep branding on the Internet : applying heat and pressure online to ensure a lasting brand / Marc Braunstein and Edward H. Levine. - 1 st - Roseville, Calif. : Prima venture c2000. - xx, 380 p. : ill. ; 24 cm.

Includes bibliographical references (p. 362-370) and index.

0761525327

00034671


Internet marketing.
Branding (Marketing)

HF5415.1265 / .B73 2000

658.84