TY - BOOK AU - Braunstein,Marc AU - Levine,Edward H. TI - Deep branding on the Internet: applying heat and pressure online to ensure a lasting brand SN - 0761525327 AV - HF5415.1265 .B73 2000 U1 - 658.84 21 PY - 2000/// CY - Roseville, Calif. PB - Prima venture KW - Internet marketing KW - Branding (Marketing) N1 - Includes bibliographical references (p. 362-370) and index UR - http://www.loc.gov/catdir/bios/random052/00034671.html UR - http://www.loc.gov/catdir/description/random0411/00034671.html ER -